Ideal First Choice opens exclusive Bosch Service Center in the heart of Colombo 10

  • Exclusive service and repair Bosch diesel pumps while catering to Bosch spare part needs of the customers
  • Ideal First Choice workshop network already has an island-wide presence, backed by an equally strong dealer network
  • Customers can coordinate with any of our 24 collection points and complete the required repairs with an additional 6-month warranty
Ideal First Choice, Ideal first choice Pvt Ltd, is Sri Lanka’s leading chain of multiband car & light truck service workshops offering a wide array of services.  They focus upon enhancing your driving experience by offering world class car maintenance services for cars of all makes and models. With well-equipped car service stations and fully trained mechanics we provide quality services with excellent packages that are customer centric, offering you great savings and peace of mind. Their state of the art facilities are located in many hubs and cities across the island. IFC, recently commenced an internationally acclaimed diesel pump repair and maintenance Bosch Service center in Colombo to service branded pumps and spare parts. The center located at Panchikawaththa will exclusively service and repair Bosch diesel pumps while catering to Bosch spare part needs of the customers. The opening ceremony of the new service center was graced by Chairman of Ideal Group Nalin J. Welgama; Ideal Motors Director – Legal & Corporate Affairs Nimisha Welgama; Ideal Motors Director-Automotive Chaminda Wanigaratne and Managing Director of Bosch Sri Lanka, Swaminathan R along with other special invitees. The newly launched Bosch service center is an extension of Ideal First Choice’s foray into Bosch diesel systems and spare parts sales in March, 2020. It further reinforces the Ideal First Choice workshop network that already has an island-wide presence, backed by an equally strong dealer network. Ideal First Choice has established 24 collection points island wide for Bosch diesel systems for a hassle free customer service. Now customers can coordinate with a collection point nearest to them and complete the required repairs topped up by a 6-month warranty. Taking part in the launch ceremony, Chairman of Ideal Group Nalin. J Welgama said: “We are extremely delighted to serve Bosch Diesel pump users with a state of the art service center that caters to all their needs under one roof. Our well-trained staff are always dedicated to offer a unique after sales service backed by trusted warranties. Our customer centric approach has propelled us to greater heights in the automotive industry and we continue to enhance our service offerings backed by years of service excellence that we are proud of.” “We partnered with Ideal First Choice banking on its island wide presence and renowned after sales services to streamline Bosch service repairs. Now with an exclusive Bosch service center and island wide collection points, we are better equipped to serve our customers who hail from any part of the country. Partnering with Ideal First Choice enabled us to provide the much needed customer convenience and on top of that, the enhanced service offering.” Swaminathan R, Managing Director of Bosch Sri Lanka shared. Ideal First Choice is owned by Ideal Motors, a fully owned subsidiary of the Ideal Group. It provides world class after sales services to multi brand vehicle owners and is the authorized distributor and service provider for Bosch, the world-renowned diesel systems manufacturer. Alongside the new service center, Ideal First Choice is also introducing Bosch Power Tools to the local market. Bosch is a market leader that develops innovative high quality power tools and accessories using the best available technologies.   Ideal Group Story Reflecting the values and passions of its leaders, the Ideal Group has grown exponentially over the last twenty years. Establishing itself as a front-runner in the automotive industry. The Ideal Group has also diversified into a host of other growing industries tipped to change the landscape of technology and business over the next few years. What makes the Ideal Group different is its focus on diversification, the extended family culture within the company, its dedication to maintaining the highest quality after care services and its unwavering focus on furthering the living standards and opportunities in Sri Lanka. The culture inculcated at the Ideal Group is that of empowerment, family values and a sense of community, the success of which is evident in the fact that the Ideal Group has – in a far shorter span of time – put itself on par with similar companies that have been in existence for much longer. The success of the Ideal Culture stems from the vision, passion and drive of its founders, who believe in hiring individuals who are passionate about their field and are looking to not only grow their careers but also to expand the scope of the industry they work in. The extended family concept that employees grow with within the Ideal Group becomes the infrastructure that facilities employees giving 100% each day and excelling in their chosen fields. The company-wide dedication to excellence is reflected in the above par aftermarket services offered by every SBU under the Ideal Group. Equipped with an unmatched network of dealers and service points across Sri Lanka and powered by graduates of the Ideal Motors Technical Training Center, the Ideal Group offers the largest network of repair/ service centers island wide, 24 hour break – down assistance teams and state of the art multi-brand and specific brand after sales services. This network is the backbone of the Ideal Group’s highly successful community development initiatives. Dedicated to eradicating abject poverty and establishing a higher standard of living facilities and quality of life across the nation, the Ideal Group steps in wherever they identify a specific need, both as a business and as individuals – a fact that is a great source of pride for its founders who strongly believe in the need to give back to Sri Lanka and help develop the opportunities for growth and empowerment across the island. This translates into a strong sense of community. Not only are employees given the highest quality training, they are encouraged to follow the company-wide commitment to bettering communities and giving back to the country that has so benefited them. This has been successful in the fact that Ideal Group employees have been known to carry out personal charity projects on a small scale – independent of those initiated by the founders and the company. The Ideal Group is truly different in that it is a collective of individuals who have been guided and molded to achieve the very best on many levels : for themselves and their extended family at Ideal, for their industries and communities and for Sri Lanka as a whole.

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