Fashion Designer Narthalea Yahampath Joins Lovias Co-Creative Director

<p><img src="" alt="Featured Image"></p><p><!-- wp:html --><p><strong>By Shafiya Nawzer </strong></p>
<p>Fashion designer Narthalea Yahampath has taken on a new role as the co-creative director of Lovi, marking a significant collaboration in the fashion industry. With a stellar career that includes showcases at Krakow Fashion Week and Mercedes Benz Fashion Week Sri Lanka, Narthalea brings her expertise and artistic vision to this partnership. Embracing the challenges ahead, she is poised to infuse her creativity and talent into Lovi's journey towards success.</p>
<p>Having firmly established herself both locally and internationally, Narthalea believes in the power of style as a form of self-expression. She once famously remarked, "Style is a way to say who you are without having to speak," reflecting her deep understanding of fashion as a means of communication.</p>
<p>Asanka De Mel, the Founder and CEO of Lovi Ceylon, expressed his excitement about the collaboration stating, "I'm thrilled to introduce Narthalea Yahampath as co-creative director of Lovi. She is a creative force, a talented and experienced designer, a beautiful soul, and my dear friend." Asanka believes that this partnership, founded on mutual respect, will further enhance Lovi's mission to establish a modern Sri Lankan clothing identity.</p>
<p>The recent collaboration between Narthalea and Lovi resulted in the creation of the 'Bloom' collection, which was unveiled at the Colombo Fashion Week in March 2024. This collection is a testament to the creative dialogue between Narthalea and Asanka, showcasing their interpretation of modern Sri Lankan fashion. Each piece in the collection embodies Lovi's core values of innovation, exploration, multiculturalism, and a profound love for Sri Lanka. It represents a milestone in Lovi's journey as a brand, celebrating its continuous growth and evolution.</p>
<p>Narthalea Yahampath is not just a fashion designer; she is a visionary who has garnered acclaim for her unique designs and unwavering commitment to supporting local artisans and their craft. Her passion for elevating Sri Lankan fashion on the global stage is evident in her work.</p>
<p>Reflecting on the collaboration, Narthalea stated, "I have watched how Lovi has grown over the years, creating a new frontier in fashion. We are pushing boundaries by introducing a new women's wear collection that incorporates elements of Lovi's aesthetic while embracing diverse world cultures." She also highlighted the brand's collaboration with Yohani, an acclaimed artist serving as Lovi's brand ambassador, as a testament to their shared vision of showcasing Sri Lankan creativity to the world.</p>
<p>With Narthalea Yahampath at the helm alongside Asanka De Mel, Lovi is poised to redefine Sri Lankan fashion and make its mark on the global stage. Their collaboration represents a fusion of creativity, talent, and a deep appreciation for cultural diversity, promising an exciting future for the brand and the fashion industry as a whole.</p>
<p>The post <a href="https://ceylontoday.lk/2024/05/11/fashion-designer-narthalea-yahampath-joins-lovias-co-creative-director/">Fashion Designer Narthalea Yahampath Joins Lovias Co-Creative Director</a> appeared first on <a href="https://ceylontoday.lk/">Ceylon Today</a>.</p>
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