TOWARDS THE NEW NORMAL:

Establishing financial resilience and boosting the local economy with NDB’s ‘Jayagamu Sri Lanka’ 

 

With a vision to encourage emerging entrepreneurs and build financial empowerment in the country in the face of the Covid-19 crisis, NDB‘s ‘Jayagamu Sri Lanka’ initiative lends support to the Small & Medium Scale Enterprises (SMEs), emerging exporters, aspiring entrepreneurs and enthusiastic innovators of Sri Lanka. This stands as a testament to the bank’s commitment towards the development of Sri Lanka’s economy and supporting local businesses to build stability amid a global challenge. Since the future belongs to the thought leaders of tomorrow, innovators and entrepreneurs, NDB’s support platform – ‘Jayagamu Sri Lanka’ not only lends support to many local businesses and helps them develop their livelihood, but also uplift economic activity within the country and boost local trade. 

The pioneering initiative by NDB is driven to improve social resilience, empower and support women entrepreneurs, drive financial stability, enable SMEs to expand their horizons through e-commerce and enhance overall business activity across industries with dynamism. With the ultimate goal to drive trade, boost economic activity and establish financial resilience in the country, the ‘Jayagamu Sri Lanka’ initiative offers a wide range of financial and non-financial services to develop and grow businesses and encourage trade activity. The platform continues to help many local businesses to thrive amidst adversity and the results have been beneficial to the business community and the local economy has a whole. 

 

Though the Covid-19 pandemic has disordered businesses and industries locally and internationally, it has created new opportunities for trade due to the global supply chain disruption. Despite the ongoing uncertainty, Sri Lanka’s exporters, investors and inventors are the key drivers to restart economic activity with the newly found opportunities. With this in mind, NDB’s novel support service ‘Jayagamu Sri Lanka’ delivers its promise by supporting such entrepreneurs and businesses to capture those opportunities and accelerate the Sri Lankan economy in the path of recovery and growth.  

 

The initiative provides with extensive financial assistance for Sri Lankan exporters as working capital finance to meet the funding requirements of exporters along with facilities such as pre and post-export finance and other trade-related facilities (bank guarantee, letters of credit revolving STLs, FOREX facilities, etc.) Capital Expenditure financing is also offered with concessionary lending rates, funding based on higher LTV on immovable/movable security, funding on acceptable personal guarantees or SLECIC Guarantee, a 25% waiver on all bank charges, approval within 7 working days and obtaining of buyer ratings through NDB Bank from internationally recognized organizations as well as free 1st shipment with Cargo Insurance Cover up to $30,000 (with conditions applied).

In addition to this, Jayagamu Sri Lanka’s non-financial assistance offers businesses with advisory services such as guidance in finding export markets through Export Development Board (EDB), Sri Lanka Export Credit Insurance Corporation (SLECIC), Chamber of Commerce, Daraz and Code 360.com and trade desk to facilitate exporters. NDB will also assist in facilitating links between prospective clients and local trades to obtain services at discounted prices. Further, NDB also offers a comprehensive Enterprise Resource Planning (ERP) solution to its clients which assists in stock and debtor management, payroll management, cash flow management and other essential accounting functions for SME clients using British qualified advisors. Besides, the bank has also arranged a host of non-financial assistance; including assistance for business registration, patent registration, advisory services on accounting, legal matters via its industry expertise. NDB’s Jayagamu Sri Lanka is truly a pivotal tool to establish financial stability and develop the local economy by empowering aspiring entrepreneurs, exporters and innovators who are the key drivers to take island on a path of recovery, growth and development.

As a leading bank offering innovative and inspiring financial solutions to all its customers, NDB Jayagamu Sri Lanka is a timely solution that meets and exceeds the needs of its customers and the local economy. With a vision to build a financially empowered nation with booming businesses and dynamic trade activities, NDB has been a front runner and a pioneer in delivering efficient, effective and enhanced solutions, services and banking experiences to all its loyal patrons. Its deep-rooted core values drive constant excellence and its longstanding clientele stands as a testament to the bank’s determined growth and success over the years. 

 

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